Vitral.Swiss

A joinery catalogue turned sales tool.

From Delémont, Vitral distributes made-to-measure joinery, windows, doors, sliding systems, partitions and glazed façades, in aluminium, PVC and wood, with an in-house technical office and partner installers across French-speaking Switzerland.

The website had to do more than present: we built a true online catalogue, filterable and documented, where anyone composes a product selection and requests a quote, architect and homeowner alike.

Six families, a visual way in.

The product guide opens the range through six illustrated families, windows, entrance doors, sliding systems, interior partitions, glazed façades and French doors. A simple, legible entry point, even for those who don't speak joinery.

• Six families presented as full-frame visual cards.
• Range pages that translate solutions and options into plain terms.
• Two journeys, clearly split: homeowners and professionals.

From selection to quote request.

Visitors pin products to “My selection”, then send it off as a quote request: the technical office takes over with a concrete starting point. The quote begins on the website, and ends between experts.

• “My selection”: a basket of products ready for pricing.
• A pre-filled quote request, sent to the technical office.
• 3D modelling and technical advice backing every project.