WORK
Client
Soins Nagomi Sàrl
Year
2024
Technologies
THE PROJECT
A menu you leaf through, just as in Japan.
Nagomi is an institute for authentic Japanese treatments in Delémont, trained directly in Tokyo at the CourantSpur salons. The site had to carry that authenticity beyond the usual marketing pitch.
Every treatment carries a Japanese name and its character, the price list turns like a real booklet, and the sister institute in Tokyo gets a full page: the Japanese promise checks out on screen, not just in the copy.
7
treatments named in Japanese, character included
5
options to build on top of a treatment, on the same menu
4
brands presented, each with its own page to open
01 · THE MENU
A booklet to leaf through.
The page listing the treatments isn't a table: it's a booklet you leaf through, dark cover, a title calligraphed vertically, 施術メニュー ("treatment menu"), and an arrow to turn the page. The gesture recalls the price booklet left on the counter of Japanese salons, rebuilt here on screen.
- A dedicated cover, logo and vertical title, before the menu even opens.
- A real turning page, with a page-flip animation, previous and next arrows.
- A duration built to order: every option adds its time to the chosen treatment.
02 · THE HERITAGE
A named lineage, not a vague promise.
The Nagomi page doesn't just claim a Japanese inspiration: it names the sister institute, CourantSpur, its two Tokyo salons, its founder Naori Matsumoto, and her CIDESCO licence. That's where the techniques applied in Delémont were learned, during training taken on site.
- Two named salons, in Ebisu and Omotesando, with their founder named.
- An international licence, CIDESCO, mentioned as a mark of credibility.
- A direct link to the CourantSpur Tokyo site, for anyone who wants to check the source.
03 · THE PHILOSOPHY
Calm, staged all the way into the layout.
The site's closing page lingers on the house philosophy: no interruption from service or phone calls during treatments, named ingredients such as green tea, barley tea or rice, and a Japanese proverb spelled out in full, kanji first, then translated.
- A bilingual proverb, kanji and French translation side by side.
- Named ingredients, green tea, barley tea, rice, rather than a vague "natural".
- No interruption during treatments: neither phone nor service, a policy spelled out plainly.
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