WORK
Client
Azad Ceylan
Year
2025
Technologies
THE PROJECT
Azad Ceylan, personal trainer at the Five Club in Delémont.
Azad Coaching is the site of an independent personal trainer based at the Five Club in Delémont: an introduction to the coach, one-to-one coaching offers by goal, and online handling from the first free session onward.
The site had to replace back-and-forth messaging: a visitor picks a goal, books a trial session, then buys and tracks a session pack from a client area, without ever leaving the site.
3
session packs booked and paid for on the site
4
off-menu pages making up the Momentum funnel
3
separate forms: contact, booking, free programme
01 · THE COACHING
Three goals, one coach.
The coaching page opens on the three most common requests: weight loss, muscle gain, getting back into shape. Every goal leads to the same path, a free trial session, then a pack chosen to match the pace wanted.
- Three clear entry points: weight loss, muscle gain, getting back into shape.
- A free trial session, booked in one click straight from the page.
- The pack catalogue at the foot of the same page, ready to book.
02 · THE BOOKING
Booking built into the site.
The booking engine sits inside the site itself, wired to the coach's calendar: a visitor opens the calendar from any button on the page, sees only the days still open, picks a slot, then leaves their details. Two steps, a window laid over the page, and no hand-off to an outside booking platform.
- Two steps from end to end: the slot, then the details, without leaving the page.
- Availability pulled from the real calendar: closed days stay greyed out, times already taken disappear.
- The trial session as the way in: booked without an account, while the same engine takes payment for the packs later.
03 · MOMENTUM
A free thirty-day programme, designed for women.
Momentum is a page apart, with a different tone from the rest of the site: a video from Azad, testimonials from participants, the programme's content (training, nutrition, WhatsApp follow-up) and a comparison with and without the programme. Visitors leave their details to receive the programme by email, which makes the page a genuine tool for recruiting new clients.
- A 30-day programme: training, nutrition, WhatsApp follow-up seven days a week.
- A four-field form, with the programme promised back by email.
- A dedicated page and testimonials, separate from the rest of the site.
04 · THE CLIENT AREA
A pack bought online, a session booked from your own account.
Every pack opens on its full content, with a payment that can be split and an immediate booking. Once the pack is bought, the client finds their remaining sessions and books appointments from a personal area.
- Three packs, from 10 to 30 sessions, detailed before purchase.
- Online payment, splittable up to three times depending on the pack.
- A dedicated client area to track a pack and book new appointments.
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